Samsung Electronics will release the low-priced smartphone "Galaxy A" series (bottom photo) in South Korea. Recently, not only the 5th generation mobile communication (5G) model, which is the mainstream in the smartphone market, but also the 4th generation long term evolution (LTE) products will be unveiled. It has a broad lineup and is a strategy to compete with the popular new products that Apple will release for the first time in two years.
Samsung Electronics to release low-priced smartphone "Galaxy A" in South Korea
○ On the 7th, when the "Cospa" Galaxy overflows, Samsung Electronics recently released detailed specifications of the "Galaxy A234G" and "Galaxy A134G" on the mobile press of its homepage, according to the information technology (IT) industry. The biggest feature of both products is LTE support, which is scheduled to be released in South Korea from April at the earliest. It seems to be a strategy that reflects the needs of wanting to join the low LTE rate system. Samsung Electronics unveiled only 5G smartphones to the Korean market last year. The shipping price of both products in South Korea is expected to be in the range of 200,000 won to 300,000 won (about 19,000 yen to about 28,500 yen). The Galaxy A23 and Galaxy A13 focus on basic performance such as batteries, cameras, and large screens. First, it is equipped with a 5000mAh (milliamp-hour) large-capacity battery that supports 25-watt (W) high-speed charging. It is equipped with a quad (4) camera, including a main camera with 50 million pixels on the back, and each has a 6.6-inch LCD. Both products support up to 128GB storage capacity and 8GB ram (RAM). In addition to the two models, Samsung Electronics plans to announce the Galaxy A335G, Galaxy A535G, and Galaxy A735G medium- and low-priced 5G smartphones in sequence from mid-March. The highest-end product, the Galaxy A735G, is said to be equipped with a Qualcomm Snapdragon 750G processor and a 120-hertz screen scan rate. Along with this, it is expected that the rear quad camera, including the 108-megapixel main camera, will be installed for the first time in the Galaxy A series. ○ Leading Defensive Samsung Electronics plans to expand its market share by constructing a diverse smartphone lineup from premium products to low-priced products through the Galaxy A series. The Galaxy M series, which is a popular lineup separate from the Galaxy A series, accounts for 70-80% of the total sales volume of Galaxy phones. The premium smartphone "Galaxy S22" series has continued to entertain since it was launched in the global market at the end of February, but the momentum has weakened due to the recent discussion of "Game Optimizing Service (GOS)" that limits the performance of games. It is in a state of being. Last year, Samsung Electronics ranked first in the global smartphone shipment volume standard, thanks to the strong performance of the Galaxy A series. According to market research firm Counterpoint Research, Samsung Electronics held the top position in the global smartphone market last year with a 18.9% share. Apple was second with a 17.2% share. Last year, the best-selling smartphone in the world was the Galaxy A12. A total of 51.8 million units have been shipped. This is the first time Samsung Electronics has exceeded 50 million units with a single model. Samsung Electronics' new Galaxy A products are expected to compete fiercely with new Apple popular iPhone products. Apple will hold a special event at Apple Park in Cupertino, California on the 9th, and will release the popular smartphone "iPhone SE3" (tentative name). The iPhone SE3 will be available at the cheapest 5G iPhone Apple has ever released. According to overseas media, the shipping price of the iPhone SE 3 is about 480,000 won ($ 399), which is the same price as the previous iPhone SE.
Bae Sung Soo