Keita Kubo (hereinafter Kubo): I was able to talk about very specific numbers and results, so I would like to enter the content of the content.In the agenda 2 "How to create content that makes employees the leading role", I would like to look at the contents of the content that Kusue is actually doing and the contents.
As a premise, I would like to talk about my mind first.Originally, I think that the number of companies that are being transmitted in -house through owned media and other companies are increasing a lot, but the gap between the information that the candidates actually want and the attractive information are still given.I wonder if there is.
Actually, Dentsu PR's announcement of the Corporate Public Relations Strategy Institute has also appeared in the "attractive survey", but when there is human charm, financial attraction, and product charm, human charm.Is in the number one.Among the various items, the top five of the top five are human charm, and the candidates for recruitment are still looking for it.
It is human charm that candidates want, but we actually investigated the company, "What do we want to send?"Then, "I want to convey the company" or "I want to convey the company."After all, there is a place where the company becomes the subject, and it has been seen from the results that candidates are seeking information that employees become the subject.
One of our ideas is, "Let's send out the story of each person."I'm thinking of putting out "people" in a lot of ways.